5 Ways to Fail at Employer Branding and How to Get it Right

5 Ways to Fail at Employer Branding and How to Get it Right There is a common saying in agency  recruitment, albeit not a very complimentary one. Not one that any agency would openly subscribe to, but it is always there: “Throw enough sh*t at the wall and some will stick.” The idea of this will sound familiar to many of my in-house Talent Acquisition (TA)  and HR colleagues. It refers to the type of high street agency which takes on as many jobs as possible and sends over as many CVs as possible. Some of these can’t even be called candidates, as they would never be considered for the role! Well, no surprises as some of it always sticks and a big percentage of salary fees follow. But don’t be too quick to point the finger…it gets worse for in-house recruitment functions who are trying to attract applicants that are skilled and qualified and ready for hire, You see, if you want to attract the right people and help them become hire ready, you can’t rely on the same old sh*t when it comes to employer branding and talent attraction content. 1. Job adverts Job adverts are an essential part of recruiting and, in many regions around the world, they are a legal requirement. When it comes to job  adverts, we  have become too reliant.    TA teams have become lazy.   A job advert is meant to sell the characteristics of the role and employer in order to attract the right people. A job advert was never meant to be a job description. Added to the reliance on poor adverts,  our recruiters tick the box with mundane social updates like: We have an exciting opportunity for a person to join our team”. SO WHAT? WHO CARES? 2. Bland company news I get it; many companies big and small have not found their true voice as they are too busy serving their clients. Without a voice and content to share, many are stuck with sharing bland company news. This could be a contract award, annual statement or announcing a merger/acquisition. Again, I get it; these are big events in a company’s life. They matter, but does anyone outside the company, including potential candidates, really care? 3. Boring CSR I have always been involved in CSR efforts in businesses and also PSR (personal ….). I believe in helping others. I don’t shout about it because I do it because I want to, not to gain attention. Having said that, showing the social responsibility efforts of an organisation can help show the caring nature of your workforce. But, is a bake sale really enough to be featured all over your company’s social media? Is that the best way to distribute your message? 4. Look at us! Big companies can be particularly bad at this; they come across with so much bravado and confidence that they look arrogant. It actually makes me cringe when I see text overlay images in the employer branding content with statements like: `WE ARE XYZ, WE ARE RECRUITING`. So what? Why does being company XYZ make you any more attractive as an employer? In fact, it shows some corporate personality traits that I would not be too keen on. Does it represent a company that will welcome new ideas and learn from others? Or does this statement make you feel you will be forced to do things their way because `That’s the way we do it AND WE ARE XYZ`! There is nothing wrong with confidence, but be careful not to turn it into arrogance! 5. Look at our amazing leader doing… Many employees have respect for their leader. Many leaders are the embodiment of their organisation. They lead with unquestionable values, speak with passion, listen with a caring ear and act with  empathy (until it all goes pear-shaped!). These messages can sound like a great idea to an internal person, but does someone with little prior with the company really care? Do they give a sh*t?   So, why is the highlight of our social media feed for a week the fact that our CEO shook hands with someone we don’t know or care about? Heres how to get your employer branding right. Storytelling In today’s world, we have been misled, miss-sold and lied to so many times, and when it happens it hit the news big time. It is no wonder some have a tendency to doubt many marketing messages. I get it all the time. The statement “Ah, so you are an agency” haunts me every day.   It’s wrong, but why should anyone immediately trust me? As employers, we need to find ways to convert our employer branding statements into  genuine messages  that show an unmistakable truth. Telling the stories of people within your organisation; their   day-to-day; their   successes, even their  failures and learnings. Stories that include the people within your company who will portray an unquestionable sense of what it is like to work and live within the business. Of course these stories need to be believable. Pre-scripted videos of nervous and awkward staff telling your audience of how fantastic the business is  won’t cut it.   Here are some things you might include: Employee stories An unedited or not noticeably perfect  video, of your people doing their day-to-day activities is an example of an employee story. Catch  personal interactions between staff; show what your office looks like and include the outtakes for a laugh. Show real people. Stories about the challenges your employees face. Don’t be afraid to be honest about the challenges your employees face.   If you work in a very target driven environment and the pressure is always on, show this and allow the people that would not  succeed in this atmosphere to de-select  themselves. Moreover, attract the ultra-drive and success-oriented people you need and that will thrive. Show what thriving will mean to their life. Polarity All too often, we are more worried about pushing the wrong people away from our companies than focused on attracting the right people. In doing so, content becomes bland while we try to attract everyone. This is the marketer’s version of throwing sh*t at the wall. I have seen polarity used very effectively in the past. Having had the privilege to work with Bob Keiller, now Chairman of Scottish Enterprise and a respected business adviser, I have seen that adding polarity works. In his previous role, he never stopped talking about care values, and, in particular, safety. We received weekly emails, blogs, one-off emails, regular communications and many talks from him.  They all focused on core values and safety in particular. It just happens that Bob is also one of the greatest corporate story tellers I know. In showing that one of the most important things to the organisation is safety, he created a safety-crazed following; a safety movement within the company if you will. A safety cult-ure.   By doing this, new employees knew what was expected of them, and, if they didn’t agree, they knew not to bother applying. New employees knew that the quickest way to fit in with the cult-ure and   the fastest way to become successful in the company was to embrace safety. To join the cult-ure. This is marketing and employer branding at its finest. More importantly, this is a person and company who truly understood their purpose and voice. Respect. Truth Another of the most important parts of employer branding is telling the truth. Almost every CEO and every company will say one of the most important things, if not the most important thing, is their people. This is a great statement, but it needs to be the truth. Here are a few sense checks to see if it is true: How does your training and development budget compare to your recruitment spend throughout a financial year? Do you spend more on always attracting new people to fill the gap? What would you do when it all goes wrong? Take the oil industry or steel industry as an example. When the inevitable downturn comes, will you clam up as a company and halt communications for fear of backlash, or will you stay true to your statement? Do you justify promoting people to manager and leadership positions through their operational success, or do you spend time developing them into a true people leader first? There are many more questions I could ask, but I fear I am droning on at this point! Your employees brand I know I was a bit harsh earlier in the article about some CSR messages. Employees put effort into baking cakes, organising events and sacrifice their personal time to  help others. So why not let your employees tell the stories?   Information is everywhere, easily found and easily shared. The most engaging type of content is personal stories from real people, so empower your employees to share their stories and you will have found a new channel of promoting your employer brand. Moreover, you will have found the channel with the most integrity. Some are scared about empowering their employees to share content. What will they say? What if they say XYZ? Will it be picked up by the media?   Instead of worrying about these questions, ask yourself: Are these worries justified? If they are, how do I drive change in my organisation so that my employees have positive stories to share? In fact, by hiding these stories and only using your ultra-positive corporate messaging, you might be misleading your audience. How would you feel if you had been misled when joining a business? So, there it is. Will you decide to pay lip service to your employer branding and recruitment marketing messages?  Or will you take the time to find your voice as a leader and company?  Whatever you do, make sure you tell the truth and it can stand the test of troubling times. You only have one chance to be trusted.

Right and Wrong Times to Quit Your Old Job Without a New Job

Right and Wrong Times to Quit Your Old Job Without a New Job Is quitting your old job without a new job a mistake? Some may instantly say, “Yes!” while others will say, “It depends”. There are always circumstances behind why we look for new jobs. But when we are thinking of quitting without a new job waiting in the wings, the decision takes a lot more consideration.Whatever your reasons for becoming unemployed without a new job in sight, here are some right and wrong times to quit your old job without a new job.1. Consider Your NetworkRight time You have been networking for a while and know people who can help you, quickly. Ideally, you want people who can truly help you, not just big talkers who claim to know people. You need solid promises of interviews. Wrong time You only plan to start networking once you quit your job. This is also known as, “putting the cart before the horse”. You are thinking backward. Do not quit to start networking. You should network to eventually quit. 2. Consider Your FinancesRight time You have money s aved up that will give you a large window of time to find new work. You are going to need it. Job searches cost time and money. Wrong time You plan on playing it by ear. You will figure it out as you go, but essentially you are flat broke. This is a huge mistake many optimistic, wide-eyed thinkers make. Starting a job search with no money and no plan other than to “wing it”, looks bad on interviews and will eventually leave you feeling desperate for work. Getting hired or interviewing while feeling desperate always leads to negative results for your career. You look irresponsible to others and may end up in a job you hate. 3. Consider Your HealthRight time Your health and mental state are suffering. Any job that is causing anxiety, panic attacks, depression, and physical damage to you is not a job you should keep. Not only will it hurt your chances of finding new work while employed, but you also may be damaging yourself and your career by working too long in a toxic environment . Wrong time If you just “kinda feel like you need a change”. If all you want to do is change what you are doing, know that it takes time. Executing changes requires time and you will have a better idea if you actually want to change when you give yourself the time to figure out how you will do it. 4. Consider Your FutureRight time When your job is pointless and has no place in your career. It is still ok to go “get a job” when you need money and you know you can contribute to a company. You knew that your job managing a retail store was only going to be temporary. So, you can leave it whenever you want. Wrong time If the job offers a stepping stone to a new career or growth within an established business. You may not be where you want to be now, but if you can visualize a future for yourself at your current company or you know it offers great potential for career growth, stick the job out. 5. Consider Your ImpactRight time You tried to make it work. You gave it your best, b ut all the work is simply going to be in vain. After years at the company, you know you had tried all you can do and the only remedy for you is to leave before the job starts to hurt your career. Wrong time There is more to do at the job, but all you need is one minor thing to change and you will be happy again. Ironically, people make irrational decisions like “quitting a great job” over minor issues. Take some inventory of what you like and do not like about your current job. If you simply have quirks about your job, or the pressure is wearing on you, take a vacation or actions that will help correct the situation. Don’t quit just because you have some uncomfortable days at the office. Reality Check Quitting your old job without a new job is not a decision you should take lightly. The long-term effects on your career can be damaging even if short-term satisfaction exists. Even though many will say it is ok to take risks, most who claim risk-taking is required in a career, us ually take “calculated risks”. Meaning they did the work to minimize as much risk as possible. Ideally, most of the time it is not a good idea to quit your old job without a new job, but sometimes it must be done!

Dont Quit Your Day Job

Don’t Quit Your Day Job Margaret Lobenstine is the author of the Renaissance Soul: Life Design for People with Too Many Passions to Pick Just One. She writes from experience; she has coached hundreds of clients who are trying to figure out what to do with their lives, their careers, or their education. For years, many people with varied interests have looked at their mindset as a drawback; they were told that they were scattered, shallow, or not serious. Some wondered if they had attention disorders. Finally, Lobenstine found a way to make people feel good about their curiosity and varied interests.   She developed the term Renaissance Soul, based on the concept of the Renaissance Man. In case that’s a new term for you, the definition of a Renaissance Man (or Woman) is a person who has broad intellectual interests and is accomplished in areas of both the arts and the sciences. Think Benjamin Franklin or Leonardo Da Vinci. Clients started responding warmly to the idea of being special (instead of unfocused), and Lobenstine developed coaching to help people build fulfilling lives based on many interests. Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'d6u7Or1qR6pZ5ivhTOLJuw',sig:'NzN1s1M226hgQ2QLVEsAc85hPQdeUJSw-7yno4WTUBM=',w:'364px',h:'470px',items:'183854146',caption: false ,tld:'com',is360: false })}); The most challenging part of having several interests (and assumedly, not being a genius in any one category) is finding a way to make a living following your passion â€" or passions. One of Lobenstine’s coaching principles is the idea that you don’t have to find a job that matches your passion â€" it’s okay to have a job that just pays the bills. I also use this when coaching jobseekers; I believe that you need some activities that earn a decent living, some activities that challenge your intellect, and some activities that feed your soul. They don’t all have to happen in the same space. Lobenstine calls employment that pays the bills having a J-O-B. It’s important, she writes, to be able to pay the bills and have a stable and comfortable life. You can also have a job that gets you close to your passion at the same time. Let’s say you’re fascinated by the theater, but don’t have the right stuff to make your living as an actor. You have to have a job to support yourself, but you’re working on writing a play every evening after work. Lobenstine says you can look for a job that connects you to actors or performances. You could work for the local theater company (in marketing, accounting, or as an usher â€" whatever your day job skill set supports.) You could work for a talent agency or for a company that does lighting or sound.   You could also volunteer on weekends or take a part time job at the theater. You get the point. Do you have a passion for travel or sports? Working for an airline or at the stadium gets you discounted tickets. Are you a budding food writer? Restaurants and caterers are always hiring. What doesn’t work is having a big, important day job that doesn’t feed your passion and requires a huge commitment of time and energy. You won’t have anything left over for your varied interests, and that can lead to burn out. So this kind of change requires thoughtful planning. Some people choose to take on a comfortable but not challenging job and save their passion and intellectual firepower for their interests. Some people take on a couple of part time jobs that help them get closer to the things that interest them. And some simply choose career paths that take them where their heart leads; three years as a coach to inner city kids followed by five years working on an archeological dig in Asia. The key to feeling satisfied with your J-O-B is in how you describe what you do.   When someone asks, do you say, “I work at a boring office doing filing?” Or do you say, “I work in an office to pay the bills, but I’m working on my first screenplay every evening.” It took me years to describe myself as a writer, since that wasn’t what paid the bills.   But my satisfaction and joy in life tripled when I started describing myself as a writer and blogger first, and a PR professional second.

Teamwork Never Fails - Stop Blaming Teamwork at Your Small Business - Personal Branding Blog - Stand Out In Your Career

Teamwork Never Fails - Stop Blaming Teamwork at Your Small Business - Personal Branding Blog - Stand Out In Your Career Five years ago facilitating a client’s leadership retreat I asked a simple question… “What is teamwork?” Of the 12 leaders in the organization, a small regional credit union, we heard the traditional answers and one that stood out. The one that stood out was:   “Teamwork is a series of individual interdependent successful efforts.” That definition blew me away. It’s perfect. That IS what teamwork really is. Teamwork only exists and only occurs when each individual team member successfully fulfills their expected role on the team. Have you ever had teamwork not work? If so, what was the cause? Think about how it failed. Where, how did it fail? Notice that it really wasn’t teamwork that failed. What failed, most likely, was that one team member’s effort whom other team members and the overall team was dependent on. Each team member’s efforts are dependent on others on the team. The problem with fixing teamwork problems is that too many people focus on fixing the teamwork. The discussion too often centers around how the team members can interact better, communicate more, collaborate more consistently, etc. and the discussion ignores what usually is happening. Instead, the focus should be on the interdependent team members’ individual efforts. That’s where the true magic in teamwork comes from, and how it works in sports. Thats why teamwork never fails, because its individuals that fail teamwork. Not the other way around. There are two contexts to address to ensure that teamwork thrives and generates championship results. First, each team member must understand their role in relation to the other team members and how the interdependency relates, and Secondly, each team member must be committed to being held accountable to performing his or her role at the highest level. Do those two things and championship team performance can thrive at your company, as it does in all of sports. Getting people on-board for high-level teamwork and understanding this definition of teamwork will end the finger pointing and blaming of others as is the case in many small businesses.

A Free Online Resume Builder Will Make You Money

A Free Online Resume Builder Will Make You MoneyA good free online resume builder will be able to find you, find you good jobs, and even send you personalized information on where to go for employment. If you need help with your resume now, there are websites that are really good at this; especially if you're not the best programmer and have trouble coming up with a decent resume.Now, the fact is that free online resume builders are usually not built by people with experience in building online systems that can actually get the job done. They do, however, exist and they are usually the best available.Okay, so let's talk. With these types of applications, you can actually write your own resume and be in a position to hire you within minutes. You simply submit your own resume and they tell you where to send it, what qualifications you need, and more importantly, they send it back to you.Now, this is one of the most important things about it. This allows you to focus on what you want in stead of on getting your resume done. It takes all the time out of the job.Besides being able to spend more time on the things that you want, having a well-designed resume will get you a great rate. It's like a free meal; what else would you expect?Okay, so what's the downside to these free online resume builders? Well, when it comes to these applications, they aren't going to be updated regularly. Yes, it's true that there are plenty of people that pay for these types of applications, but they still don't update them very often.The truth is that you need to take into consideration the latest trends, as well as learn how to be updated yourself. If you haven't been updated in a while, you may need to update yourself first. Yes, that is the truth.The bottom line is that a free online resume builder is something that everyone should be using, even if they haven't tried to do it in a while. It's something that need to be used and it's something that will get you a great rate.

Career Advice for the Class of 2012

Career Advice for the Class of 2012 Excited, anxious, a little sadremember how you felt as a high school grad?  I was honored and excited to be the commencement speaker for the class of 2012 at my high school alma mater (MMI Preparatory School in Freeland, PA) last week.  It was a dream come true.  MMI is super competitive. Just graduating from there is an accomplishment.  It was great to give back and be of service to 37 amazing young people.  I was salutatorian 20 years ago.  Back then, my message was about finding success by following in others footsteps.  This time, if youre a reader of my blog or have been a coaching client or listener to my radio show, you can probably guess my message: When passion meets purpose, theres no stopping success.   I say this to everyone making a living.  Because when you Soul Search, Research Job Search, you find your passion and purpose.  Success, then ends up finding you.  Read on for my commencement address and advice on finding lasting career success no matter when you graduated high school To the Class of 2012… CONGRATULATIONS!  This is your day. How good does it feel? NO more homework, NO more assemblies or open house projects. NO more quizzes, exams, papers. You’ve made it. How GOOD does it feel?Parents teachers: how happy are you too!? I know my parents were right there with me during my MMI days.  I am very thankful to them for the opportunity.  And parents, your kids will appreciate what you did in sending them to MMI as I appreciate my parents today. I know how hard youve all worked the amount of energy youve all put in to get to this point. Its more than many will accomplish in their entire lives. When I was here they told us the homework would keep us off the streets out of trouble. While that may still be the case, rest assured that youve learned a lot more here than just how to keep busy. You may not realize it, but in my experience, everything I needed to know I learned at MMI. I did, and so did you. For starters, you are wel l prepared for more than just college. Life is a daily test of your abilities but youve proven you can make it through Mr. Cusats math tests, Seniors Spanish quizzes and Mrs. Tituss papers. You didnt crack under pressure. You rose to the challenge and responded to it. Not only that, you havent just learned proper grammar or a new language or how to master calculus, you now know HOW TO LEARN. And you will continue learning evolving your entire lives. Lifelong learning is not just nice catchphrase. It’s a must in today’s world that is critical to lasting success in life career. As Darwin said, its not the fittest who survive but the most adaptable. Knowing how to learn makes you adaptable and will make you successful in any career you choose. Ive changed careers five times. Yes, five times. I started out as an accountant/CPA.  Then I became a management consultant. Next up,  a corporate trainer. Then an entrepreneur career consultant… a radio host… and now, in addition to that, I’m also a mom â€" a career in itself! Two times my employer was the impetus for my transition.  But other times I chose to change, and you probably will too. Its OK. The number of careers one has in a lifetime is increasing with each generation. You will learn adapt your talents to changing circumstances, will not just survive but thrive no matter what future employers or future economies undergo. On top of that, youve conquered a fear most people rank highest in their lives public speaking!  Though you may not yet fully appreciate the years of terror, â€"I mean “experience” â€" you have giving assembly speeches, you will soon find that you have no problem expressing yourself and getting your points across. Without this particular skill, I know I wouldnt have had the courage and experience to host a national career talk show for six years on SiriusXM satellite radio for the Martha Stewart channel or share my views on CNN a dozen times where I was introduced as” one of Americas best known career coaches.  Believe me all your hard work will pay lasting dividends too. Having just celebrated my 20 yr reunion, I can honestly say that if you can make it here, you truly can make it anywhere.Ive interviewed been in the presence of dozens of successful and famous people like Martha Stewart, tennis legend Martina Navratilova, wellness guru Deepak Chopra. From their experience and my own, Ive learned a very important career lesson: When passion meets purpose, theres no stopping success. Yes, they had a strong work ethic, and YOU do too after MMI.  They also had a dream, a vision of what they wanted to become. They not only followed their passion but became their dream and made their ideal a reality. Martha Stewart didnt stop at becoming a caterer.  She dreamt of having a TV show and making living into a magazine and ultimately a multi-media company. She DID. Martina Navratilova didnt want to just be a great tennis player in her home country of Czec hoslovakia. She wanted to become an international superstar at tournaments like Wimbledon. She DID, even though it meant defecting and leaving her family behind under communist rule.Deepak Chopra dropped out of a prestigious Harvard program because he wanted to become a revolutionary in the medical field. He DID. You too have witnessed firsthand the amazing things that can happen when passion meets purpose. We are all here b/c Sophia and Eckley Coxe were socially responsible (before it was cool). The tradition of excellence they started has produced a long list of successful alumni. My speech as salutatorian highlighted just a few stellar examples of the heights an MMI grad can reach. And that was twenty years ago. The list is even more impressive today. You are now on it! You are now a part of this tradition.From here on out, as MMI alums, your lives and careers will present bigger, more exciting more rewarding opportunities b/c of the foundation built here. No dream is too big or goal too bold for an MMI grad to achieve. I dreamt of being commencement speaker one day.  And here I am, speaking to all of you.  Its OK if you dont know exactly what you want your career to be. I certainly didn’t! But NOW is the time for you to allow your passions to shine through, to start your own soul search. I am sure you have already realized where your natural talents and passions lie.  Think of an activity or project you’ve been involved with at school.  The yearbook, Guys Dolls, Mock Trial… The kind of thing you just loved doing… loved the people around you… and loved being there until the work got done.  That’s how you want to feel when you’re following your passion. I know this and live this because I focus on helping others find and follow their passions as a career coach. When I take my clients through a process of Soul Search, Research, THEN Job Search, often times what they loved to do ( were good at) in high school still hold true today. I find we all know what our passion really is. And what Ive learned coaching thousands, is that your dreams align perfectly with what the world most NEEDS YOU to do. So here’s your last assignment.  (Don’t worry; it doesn’t effect your grades or final transcript.)  As you leave MMI and set off to discover more of yourself your interests, your passions. Take notes. Do your Soul search by crafting your ideal vision. Write about what youd love to do, your unique gifts and talents, the way you want to make a difference, who you enjoy being around/working with and always include that you make a good income. Everything is possible. I encourage you to write it down this summer, and write it in the present tense as if its already happening. Include the accolades that will make you most proud.Then Research. I know its probably a dreaded word, but it can be fun when youre following your passion like an assignment from a class you actually love. Look for and introduce yourself to people in th e careers youd like to have. They may even be fellow MMI alums.  Ask them how they got to where they are today, what it takes to be successful, and what they would recommend for someone determined to get into their field. Listen learn. Understand if it’s truly what you want to do. And remember Research can reveal what you dont want as much as what you do.Your vision coupled with Research then becomes your compass for selecting the right college major and applying for the right internships -all setting you on the right path to following YOUR passions. If I had written down one of my favorite MMI activities, it would have been Mrs. Titus’ introduction to archetypes.  The class introduced me to Carl Jung psychology and human behavior.  â€" All of which are very relevant to the work I do today.  I’ve even done (and LOVED) graduate work in organizational psychology b/c that same drive and passion still hold true today.  Every one of you will find the same connection back to w hat you loved doing here at MMI.  Write it down now.  Start to understand now what really drives you.    Listen to your hearts and trust yourselves to know best what you need to do to be happy and successful. As they say The only success in life is being able to live in your own way. Ok, so you now have your final assignment, but it could end up being your most important one. Besides youve already made it through what may prove to be the toughest academic challenges of your life. This will be easy! ??Enjoy this moment celebrate all the people whove helped you get here from your parents to the faculty administrators to each other. What a supreme accomplishment on your resume to be a graduate of MMI. Having lived in New York City for over a decade, I’ve heard the song New York, New York many times.  I even sang it in my own cabaret show off Broadway called Follow Your Dreams. Frank Sinatra was right. If you can make it there, you can make it anyway.  And I’ve made it in N YC.  But I made it there b/c I made it here firstI would add that if you make it here at MMI, you REALLY CAN make it ANYWHERE! Congratulations and best of luck Class of 2012!What do you wish youd known then that you know now?  Share your  best career advice with the class of 2012 below(Photos courtesy of photographer  Craig Zabransky.)

Hello! We are the Career Collective. - Sterling Career Concepts

Hello! We are the Career Collective. Hello! We are the Career Collective. Just a quick post to formally introduce you to the Career Collective consortium. Earlier this fall, Ijoinedmorethan 20 utterly dynamic, engaging, and enlightening professionals ina collaborative project to provide guidance for job seekers and careerists. Ourgoal is to provide just-in-time advice for anyone hoping to stand out in a difficult market. In conjunction with Quintessential Careers’ Job Action Day, November’seffortfocused on providing workers and job seekers information, ideas, and concrete steps to secure their futures in a changed economy. The Collective has its own website at http://careercollective.net,but monthly topical posts are also cross-linked onmembers blogs. You can also follow along with ourhash tag #CareerCollective on Twitter which Susan Ireland of the Job Lounge has tappedas one of hertop 14 to follow. (And no, for thoseTwitter hold-outs out there, you do not need anaccount tofollow along, so check outour tweetstoday!) I hope my colleaguescollective wisdom benefits you,your search, and your career. To your careersucces! Enjoy!